Paris Fashion Week is beauty’s runway to the world

As an official partner of Paris Fashion Week, L’Oréal Paris is committed to supporting both young emerging designers and iconic fashion houses. With this partnership, L’Oréal Paris reaffirms its ties to the world of fashion and participates in the excellence of the Parisian scene.

To go further, every fall season, Paris hosts the most-awaited fashion-beauty show, Le Défilé L’Oréal Paris. Showcasing the fusion of fashion and beauty for an audience of thousands and broadcast live, Le Défilé has established itself as an unmissable rendez-vous between the public and the L’Oréal Paris family of ambassadors.

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Le Défilé: Show-stopping beauty and fashion creativity

Trailblazing fashion and beauty collaboration, a dozen designers, from young talents to fashion’s most established, show looks from their collections in Le Défilé. With the support of the Paris city official, Le Défilé turns world-first locations into runways in the creative heart of the city.  First closing traffic to take over the Champs Elysées, halting river activity to float a runway on the Seine and presenting the most recent edition in the historic Monnaie de Paris.

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Le Défilé : Beauty diversity on the runway

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Brand Section PFW Image 1

Each new L’Oréal Paris beauty season under the inspired direction of global makeup artist Val Garland and global hair designer Stéphane Lancien is unveiled on a diversity of skin tones, ages and hair types.  In a living representation of modern beauty in movement, the show casts every form of beauty on models of all origins, all ages, of all walks of life.  Representing the diversity of women everywhere, actresses, singers and personalities turn runway stars alongside fashion’s biggest model names.

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L’Oréal Paris X PFW designer collaborations

With L’Oréal Paris, everyone can lay hands on PFW. With our latest fashion designer collaboration -L’Oréal Paris X Karl Lagerfeld - the fall ready-to-wear season reveals the next makeup co-creation between L’Oréal Paris and one of fashion’s great creatives. From Karl Lagerfeld’s Parisian chic to Isabel Marant’s French girl-cool to Balmain’s rock Goddess, each designer’s DNA is distilled into the L’Oréal Paris world of beauty excellence, color and innovation. Enabling more people to share in high-fashion culture through accessible makeup. 

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Backstage with L’Oréal Paris, supporting PFW designers

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Brand Section PFW Image 2

 Each season, the brand has collaborated with iconic fashion houses as well as a selection of highly talented emerging designers such as: 
Balmain, Kenzo, Mugler, Elie Saab, Atlein, Olivier Theyskens, Y/Project, Issey Miyake, Haider Ackermann, Rokh, Marine Serre, Koche, Kenneth Ize…
In addition to the sponsoring, our global makeup maverick Val Garland and global hair guru Stephane Lancien bring their expertise and their creative vision. 
Straight from Paris Fashion Week, L’Oréal Paris shares the hottest hair and makeup trends with everyone.
When it’s showtime. Be a part of it. 

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Brand Section PFW Image 3

Get to know more about L'Oréal Paris

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