Hyaluronic acid levels drop with age

Our thirties are a pivotal period for our skin. The loss of hyaluronic acid is especially noticeable in the epidermis layer. It's this layer, in fact, which is directly “bombarded” by oxidative stress, UV rays and pollution while the amount of hyaluronic acid naturally decreases. Our skin loses is natural ability to maintain a good level of hydration, and signs of tiredness are all the more visible.

The ideal situation: use skincare with a high concentration of hyaluronic acid every day for hydration that has a high affinity with your skin. Also use an eye cream which will help plump up the skin and replenish the supply of hyaluronic acid in the areas where it is most prone to being affected: under the eyes; where the first wrinkles tend to form; and around the tear trough. Our beauty tip: put a relatively thick layer under the eye area like a thin and imperceptible mask and leave it there for a few minutes so that the hyaluronic acid can really sink in and recharge your skin. 

This is the age when wrinkles set in permanently. The levels of hyaluronic acid continue to plummet both qualitatively and quantitatively. The skin becomes less voluminous and starts to wrinkle as the cells slow down their activity levels. Their environment deteriorates and, as they become less rich in hyaluronic acid, the cells struggle to communicate with each other and don't repair as well as before the damage caused by external aggressors.

The solution to fiercely combat any loss of volume is this: use facial skincare with a high concentration of hyaluronic acid that can reach the layer of living cells. In the morning, double your routine up: use a serum first then a volumising face cream to plump up your cheeks, fill the wrinkles, reduce the tear trough and restore a youthful appearance. Our beauty secret: apply your skincare on freshly cleansed skin. Your skin will benefit even more from skincare that absorbs quicker when applied on skin that's already wet.  

Even though the amount of hyaluronic acid in the skin decreases dramatically with age, it's during this period above all others that the cells undergo a complete upheaval: the menopause. And the impact on our skin is extremely noticeable: it loses volume and the lines deepen, not only on our faces but also our neck and décolletage. This is why it's so important to compensate for any loss of hyaluronic acid by applying serums, day creams and night creams which are packed full of this ingredient, and as often as possible.

In the morning or the evening, after removing every trace of make-up and cleansing, massage the skin lightly with your thumb and index finger to make it more receptive. Then apply a rather thick layer of a hyaluronic acid-rich night cream, and leave it to rest for a few minutes, like you would a mask, and rub the remaining cream in without forgetting your neck and décolletage.