Cleansing is essential, even if you're not wearing make-up. Choose a gentle product such as micellar water, which dissolves slap and has a decongesting, soothing effect. The eye zone can quickly dry out so it needs hydration day and night, but it’s also extremely sensitive so choose products that won’t irritate. Apply a specific eye contour treatment to hydrate and plump up the skin, as well as smooth out fine lines; start doing this in your twenties, but remember, it’s never too late. By applying treatments correctly, you'll boost your skin's circulation, which will in turn counteract puffiness and the appearance of dark circles.